Starting a Business Blog – Lesson 3

Welcome to Lesson 3 of our starting a business blog course.  If you haven’t already, make sure you get caught up on lesson1 and lesson 2 of the series. During lesson 1 we defined the purpose of our blog as it relates to the wants and needs of our ideal audience.  Then, as part of lesson 2, we had to work on refining our blog’s unique value proposition.  These two steps guide us as we... [Read more]

Do The Job Right: Press Release Distribution

So you’ve written a compelling press release about something happening at your company.  Awesome!  Now what?  Since it does you no good if your news doesn’t actually get read by the folks you’re targeting, It’s useful to understand the options for press release distribution available to you. You have your news, but without getting it into the appropriate media channels,... [Read more]

Starting a Business Blog – Lesson 2

So if you didn’t catch lesson 1 of the Starting a Business blog series, you can find it here. Go ahead and take a gander at that… we’ll wait. Alright, moving on to the next step in the process:  Once we’ve figured out what topics our blog should cover by first looking at what our intended readers want and need, we have to figure out our Unique Value Proposition so we can properly... [Read more]

Not Thinking Sponsored Conversations? Think Again.

Forrester’s 2009 report about sponsored conversations defended pay-per-posts as a valid approach to drive buzz for companies.  The analysts define  sponsored conversations as: A marketing technique in which marketers provide financial or material compensation to bloggers in exchange for their posting blog content about a brand. Each blogger has an audience, the members of which implicitly... [Read more]

Social Media Monitoring Checklist

If your company has invested the time and/or money in social media monitoring, it’s important to make sure you’re tuned in to ALL the conversations that matter to you.  In our experience, this activity is often housed within marketing departments – and that probably makes sense since that group is generally responsible for all customer communications.  However, if you’re only... [Read more]

5 Steps to Online Crisis Management

[tweetmeme] A few years ago, it was sufficient to put out a press release or hold a news conference in light of a company crisis or bad PR.  Not so in today’s connected world – news spreads fast via Twitter, Facebook, blogs and online social networks in general – especially the scandalous type.  Remember the Domino’s Pizza fiasco? To summarize, Domino’s employees did what... [Read more]

Starting A Business Blog – Lesson 1

So you’re thinking of launching a business blog but aren’t sure where to begin.  More and more these days, we’re coming across articles, advice, workshops and seminars that systematize blogging.  They all claim to provide the “winning” recipe for a successful business blog – and marketers are only too eager to fall in line. Here’s the problem – If every... [Read more]

From Blogger to Tweeter in 3 Easy Steps

I love it when I can bring my favorite things together — in this case tweeting and blogging.  Have my cake and eat it too?  Awesome!  The ideal scenario would be to use both channels in tandem to reciprocate interest in one another. You should tweet to get readers, blog to get followers.  If your blog’s build using Wordpress, there are some especially nifty tools you can tap into. ... [Read more]

Chris Brown ROCKS JK Wedding Entrance

Props to Jill and Kevin for infusing their own personalities into an ageless routine. It’s amazing what a little tweaking can do. They took something good and made it BETTER. What started as a treat for about 100 of their closest friends and family… the JK wedding entrance has accumulated over 1.6 Million views and 8K comments on YouTube in just 4 days. And this isn’t even the... [Read more]

Why I Love Hootsuite & Other Tweetfessions

I LOVE HootSuite! Maybe I’m a productivity junkie, or obsessive compulsive, perhaps a little narcissistic… the truth is that HootSuite helps me get smart about using Twitter.  If you’re out to measure engagement, HootSuite provides the real-time data you need to figure out which of Tweets get the most traction. No more tweeting in the blind.  From topic areas to timing and cadence,... [Read more]

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