Social Media Monitoring Checklist
If your company has invested the time and/or money in social media monitoring, it’s important to make sure you’re tuned in to ALL the conversations that matter to you. In our experience, this activity is often housed within marketing departments – and that probably makes sense since that group is generally responsible for all customer communications. However, if you’re only monitoring brand and product, you may be missing a whole lot of other chatter that affects the business.
Social media monitoring can be used to inform loss prevention, corporate communications, employee relations, and public relations teams as well. With this in mind, we’ve put together a list of categories you should consider creating monitoring terms for. You should adapt this list to your particular business.
- Company name
- Company URL
- Product names
- Product URLs
- Employee online activity
- Employee professional and personal blogs
- Public facing figures
- Competitors
- Industry websites/blogs
- Relevant Wikipedia Entries
- Third Party Influencers
- Key Stakeholders
We don’t think this list is nearly complete, so if you have suggestions for adding to it, let us know in the comments.
Related Articles:
Neat list you have there. I think sales leads is another category. by using leading words such as “interested in “, “buying”, “considering” together with one’s product category, we can pick our online sales leads easily.
At Brandtology, this is what we help customers to do. We are one of the largest Business and Brand Online Intelligence service providers that combines technology, processes and trained professionals to deliver accurate and relevant intelligence to global organizations.
Ashley Lim
Social Media Consultant
Brandtology