Don’t get on Twitter because it’s cool or trendy — That’s never the “right” reason to do something.  Like your mom always asked: “If your friends jumped off a bridge, would you do it too?”

Call me an idealist, but I believe all business and personal decisions should be based on whether it’s the “right” thing to do — right for you, right for your customers, right for your business.  Here are the 4 “Right” reasons for being on Twitter:

1. Your customers are on Twitter – Don’t know for sure?  Ask them.
2. Your prospects are on Twitter – Compare Twitter marketplace data to your customer profile – Sufficient overlap? Go for it.
3. Your offers are time sensitive – Assuming you’ve met the criteria for #1 and #2, if your calls 2 action require immediate response, Twitter is “right” for you.
4. You have fans – People want a personal connection with things they love – this is tricky to accomplish for large brands (impersonal), perfect for celebrities of any sort.

Can you think of other reasons why Twitter would be “right” ?  We want to hear them! Let us know in the comments.

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