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The Unsung Microblog Part 1: Introducing Soup.io

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Part1. One of my favorite micro-blogging services is Soup.  It’s an easy-to-use app that lets you add text and media to your page with the simple push of a button.  Different from standard blogs, microblogs are for sharing text snippets and bite-size media only.

Your “soup” can be a mix of the content you add and imported feeds from other social media channels like Twitter, Digg, Del.icio.us, Facebook… (You get the picture).  Add blog feeds to your “soup” – your own blog is a definite “must” – posts are displayed and a new audience is now within your reach.

Every time a user adds a new ingredient to their soup — it also shows up on Soup.io’s front page for all to see.  Don’t expect your content to stay on the homepage long though, because in truth, new stuff is continuously going up.  Soup is about sharing – so if somebody finds your content interesting, they may visit your soup, add you to their friends list, or even “re-post” your content on their own soup.  Like a retweet in Twitter, this is the real potential behind Soup.io.  It’s in your ability to potentially reach networks of people outside of your own by creating valuable content that gets spread.

During part 2 we’ll share 10 ideas for integrating Soup.io into your marketing mix. Are you currently using Soup.io? Let us know in the comments.

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Related Articles:

  1. The Unsung Microblog Part 2: Soup.io

Comments

2 Responses to “The Unsung Microblog Part 1: Introducing Soup.io”
  1. KrisBelucci says:

    Hi, cool post. I have been wondering about this topic,so thanks for writing.

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